Campaign for the Farmed Environment is to rebrand

An initiative to promote and support the delivery of environmental benefits by farmers will undergo a relaunch next month.

Campaign for the Farmed Environment (CFE) was established 10 years ago but is to be rebranded under the title of Championing the Farmed Environment. An event to mark the relaunch will take place at Newark Showground on Friday 1 March.

CFE will continue to support farmers to deliver environmental goods as part of a productive and profitable business but it is thought the new title will reflect the natural evolution of its work at a time when there is increased focus on public goods such as clean air and water, healthy soils and a flourishing natural environment.

Farmer and chairman of Nottinghamshire CFE, John Miller, said: "As farmers are required to deliver greater environmental goods alongside sustainable farm business the CFE is more relevant than ever.

"Celebrating the work which farmers who are already engaged with CFE are doing, and getting more people involved, will build on the achievements already in place on farms."

The government's 25-year Environment Plan calls on the farming community to balance safe, traceable and high-quality British food with the protection and enhancement of the British countryside.

The relaunch event will inform farmers and industry partners already involved with CFE about the future direction of the project and encourage others to get involved.

Speakers will include Professor Andrew Lovett reporting on seven years of on-farm trials in the Wensum Catchment on cover crops and strip tillage and Leicestershire farmer Joe Stanley, looking at the voluntary environmental work on his farm, how it fits in with the farm business and future plans.

Phil Jarvis, Allerton Farm Manager and NFU Crops Board will also chair a forum of Charlie Wright, Farmacy Agronomist of the Year; Richard Reynolds, Anglian Water Senior Advisor; Ben Underwood CLA East Director and George Cook, Senior Farm Business Consultant, The Andersons Centre who will consider the importance of delivering public goods as part of a productive and profitable business.

The event takes place at the Sir Stuart Goodwin Pavilion from 9.45am – 12.30pm and will be followed by a free lunch. To book a place contact Lesley Sharpe on 01777 870817 or 07707 220121 or email